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1,000 new guest especially for your restaurant

general   -   

Sunday, 20 March 2011 17:35

 

Before you start playing down the issue and say "there aren't any guests with food intolerances at my restaurant" we will tell you "that's hardly surprising, as these guests never go to restaurants, because they are afraid".

But: win these people over and your turnover will explode in the positive sense. More than six million people in Germany suffer from food allergies or intolerances. Also in your catchment area there are thousands of people with such issues, who would really like to go out.

Those who suffer from food intolerances, such as fructose, lactose, histamine, etc. depend on absolutely careful chefs and service staff. The guests desire absolute discretion, so that the adjoining table does not overhear something, professional and competent advice and very good chefs eho they can trust.

The solution is really simple: qualify your service and kitchen staff at the HWBR Hotel School Rostock and as soon as one week later you will be able to review your menu successfully and adjust your advertising.

You need some examples of good practice? On the occasion of a visit to his restaurant, the owner of the Rostock restaurant Carlo615, chef and chairman of the Chefs' Association of Middle Mecklenburg Carsten Loll, was asked by HWBR Managing Director Peter L. Pedersen if he wouldn't want to cook for guests with food intolerances. He answered at once: "no problem, I always prepare my meals freshly. So I can fulfil special requests at all times".

No sooner said than done: since then the Carlo615 is fully booked at most times. Many guests have chosen to go to this restaurant, because they do not trust any other restaurants.

As a matter of course the Carlo615 belongs to the higher-priced places - but it may well do so, as people with food intolerances are ready to spend a few Euros more, just to be able to eat out without fear. At the bottom line it's worth it: a restaurant suited to the needs of allergy sufferers can actually make a few thousand Euros more every month. Within short time, the investment into the qualification of your staff will pay off.

If you also want to win over this grateful target group for your business, book our special course "Guests with food intolerances" for your staff.

For more information please read "Guests with food intolerances"

Your contact person
Anne Zeitel

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http://www.hwbr.de/en/general/education-news/1-000-new-guest-especially-for-your-restaurant.html